Data-Influenced Politics Starts (2014-2019):
The 2014 elections were a big change in Indian politics. For the first time, political parties used data analytics to plan their campaigns. The Bharatiya Janata Party (BJP) and the Indian National Congress (INC), two big political parties in India, used data analytics to understand what voters think and plan their campaigns.
For example, the BJP used data analytics to find out the main problems in different areas and change their campaign messages based on these problems. They looked at data from different places, including social media, to understand what voters think.
On the other hand, the INC set up a special “Data Analytics Department” to study how voters behave and plan their campaigns. They used data analytics to understand how their policies and plans affect different groups of people.
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Big Data Becomes More Important in Politics (2019-2024)
From 2019 to 2024, Big Data became more important in Indian politics. Political parties started using Big Data to understand what voters prefer based on things like their income, caste, local issues, and other factors.
For example, the BJP used Big Data to understand how different groups of people vote. They used this information to plan their campaigns and focus on specific groups of voters.
The INC used Big Data to understand how their policies affect different groups of people. They used this information to change their policies and plans if needed
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How Data Science is Important in Indian Politics
Data Science has been very important in changing Indian politics. By looking at data about people’s income, age, and behaviour, political parties have been able to understand voters better. This has helped them to change their messages and policies to match what voters want.
For example, the BJP used Data Science to understand how different groups of people vote. They used this information to plan their campaigns and focus on specific groups of voters.
The INC used Data Science to understand how their policies affect different groups of people. They used this information to change their policies and plans if needed.
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Conclusion
The changes in Indian politics from 2014 to 2024 show how important Data Science, Data Analytics, and Big Data are in planning political strategies. As India moves forward, using data to make decisions in politics is likely to become even more common. This change shows a new time in Indian politics, where data is used to improve how democracy works and better serve voters.
This article is a solid introduction to the intersection of data science and Indian politics. If you can explain how data science has been implemented in real-world scenarios (example), it will make the topic more relatable to readers.